Finance Books

The Three Financial Styles of Very Successful Leaders

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In Prince?s The Three Financial Styles of Very Successful Leaders, nationally acclaimed leadership expert and executive coach Ted Prince introduces the breakthrough concept of the "financial signature," a set of personal financial traits that inform every leader's decision making.

Drawing upon his groundbreaking research into the behaviors of more than 130 corporate heads, as well as his two decades as a CEO and member of more than twenty corporate boards, he

• Identifies the relationship between a leader?s financial signature and his company?s financial and valuation performance, products, market, strategy, and technology
• Using present day leaders including Steve Jobs, Lou Gerstner, Pierre Omidyar, Sam Walton, Bill Gates, and Sandy Weill, Prince identifies different leadership styles
• Case studies illustrate the key role financial signature has played in many of the business world's most sensational successes and failures
• Self-Assessment exercises, give students the opportunity to profile themselves along several different dimensions associated with leaders and the leadership process. These self-assessments provide readers with an opportunity to take a look in the mirror to identify your students? financial signature, understand how it impacts their firm?s financial performance and valuation, and shape strategies to take utmost advantage of their strengths

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Principles Of Advertising: A Global Perspective

$23.75, P & P ($4.99) at Textbooks.com $47.50, Free P & P at Amazon See All Retailers

A complete and well-organized textbook on advertising?Educational Book Review

Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine?s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that?s essential for keeping up with the changing world of contemporary advertising, and reflects the authors? expertise not just in advertising, but also in the larger field of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following the terrorist attacks on Sept. 11, 2001, as well as market segmentation, target marketing, product positioning, buyer behavior, legal and political concerns, the creative aspects of advertising, and much more.

Principles of Advertising: A Global Perspective, Second Edition equips instructors?and their students?with the fundamental elements of the field with emphasis on ethical issues. The book includes a foreword by Don E. Schultz of Northwestern University?s Integrated Marketing Communication program and provides insights into effective local, national, and global integrated marketing strategies for print, electronic, and online advertising. This updated edition maintains the original format for each chapter of featuring ?Global Perspectives,? ?Ethics Tracks,? and short commentaries from practitioners in various fields, and adds 24 new illustrations and more recent examples of now-famous advertising campaigns.

New material presented in Principles of Advertising: A Global Perspective, Second Edition includes:

• the benefits of a graduate degree
  
• client-agency relationships
  
• targeting the middleman
  
• marketing to men
  
• Janet Jackson ?exposed?
  
• pop-up ads
  
• marketing cosmetic surgery
  
• advertising as programming
  
• controversial campaigns
  
• behavioral targeting or online stalking?

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Investors in Your Backyard: How to Raise Business Capital from the People You Know

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Investors in Your Backyard is a one-of-a-kind book that helps you raise the money you need from the people you trust. Your business is your future, whether you're starting up or expanding your operation. But everything depends on financing, and most lending institutions won't lend money to small, unproven ventures. The solution? Do what over 50 percent of U.S. businesses do -- obtain private loans from friends, family and private "angel" investors who want to get behind a great idea. With Investors in Your Backyard, you'll get the information, forms and calculators you need to get the job done.

Find complete, step-by-step instructions on how to request and secure business capital. Then it's on to the next step -- drawing up the paperwork to formalize loans or investments.

The included CD-ROM provides financial calculators and templates of documents you'll need, including: -promissory notes -stock purchase agreements -loan request letters -and investment letters of intent.

Investors in Your Backyard has been commended as one of the best books on small business financing by Harvard Business School, Babson College, Entrepreneur.com, and SCORE.

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The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs

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Today, when your fortunes can literally change overnight, the new strategic imperative is making your moment of maximum risk your moment of maximum opportunity. In The Upside, Adrian Slywotzky provides bold and original ideas for growth breakthroughs as well as the practical tools to use Monday morning, such as

?How to change the odds for your next major initiative and create potential industry breakthroughs, as Toyota did with its expanding universe of Prius vehicles.

?Shape and exploit risk, don?t be shaped by it. Become a knowledge-intensive business and continuallyincrease the knowledge gap between yourself and rivals, as Coach and Tsutaya of Japan have convincingly done.

?A category killer can?t kill what?s not in its category. When basketball legend Bill Russell faced a taller, stronger Wilt Chamberlain, he led the Celtics to victory by inventing a different game. The same thinking lets Target prosper in a Wal-Mart world?and can help you outcompete the ?unbeatable? rival in your own industry.

?When you come to a fork in the road?take it! Only a fraction of companies survive when industries experience technological or strategic transitions. To be a survivor, learn the secret that enabled Microsoft to weather the advent of the Internet?the art of the double bet.

?Stuckinabusinessbox? Findthebiggerbox?and then the biggest.When growth stagnates, capture more of your customer?s dollars through demand innovation and big-box thinking, as companies from Continental AG and Ikea to Procter & Gamble have done.

?Your competitors can also be your greatest enablers of profit. Stop competing yourself to death! The key is knowing when to compete and when to collaborate, as Apple has shown with its revolutionary approach to the music business.

In the 1980s conventional wisdom was that you could have high quality or low cost, but not both?until Japanese makers of cars and electronics showed otherwise. Now, high quality and low cost are required just to enter the marketplace. Today, we face a similar paradox when it comes to risk and reward. Rather than shrink from the high risk so integral to the tumultuous global economy, Adrian Slywotzky shows how it can be your greatest source of growth and future reward.

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Analysis for Financial Management + S&P subscription card

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Analysis for Financial Management 8e is a paperback text and has been written to present standard techniques and modern developments in a practical and intuitive manner. It is intended for non-financial managers and business students interested in the practice of financial management. Emphasis is on the managerial applications of financial analysis.

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Nonprofit Stewardship: A Better Way to Lead Your Mission-Based Organization

$19.25, P & P ($4.99) at Textbooks.com $34.95, Free P & P at Amazon See All Retailers

Triple Award Winner!

2005 Finalist - Best Business Book, Benjamin Franklin Awards.
2005 Finalist - Best Business Book, Independent Publisher Book Awards.
2005 Finalist - Book of the Year, ForeWard Magazine.

How to keep your organization's mission forefront and do more good for more people.
In an environment of increasing competition and eroding trust, nonprofits are under pressure to up their ability to deliver on their mission. Stewardship is a paradigm-shifting way to view your role, your board, your staff, your funders, and yourself. Understanding that the nonprofit is rooted in its ownership by the community helps break the boundaries of turf and fragmentation that prevent sustainable impacts. Author Peter Brinckerhoff, internationally known expert at helping not-for-profits get more mission for their money, explains why stewardship is the smart thing to do and how you can use it to transform your organization. You'll discover...The eight characteristics of a mission-based steward (from the ability to balance competing priorities to the quest for life long learning); The various stewardship roles that exist in your not-for-profit, and why each is essential in a well-functioning organization; Three surprising truths about your not-for-profit (it's a business; you earn every dollar you take in; making a profit is a good thing); The nine characteristics of a successful not-for-profit (from a viable mission to tight controls); Fifteen warning signs of trouble in your organization (from no financial information to poor use of technology); An easy-to-use Stewardship Decision Tree to apply in a variety of situations (available as a download); Stewardship-rich ways to view your finances, your budgeting, and your financial reporting; A refreshing new perspective on the relationship between funders and not-for-profits; Crisis management tools that really work; A stewardship self-assessment to use now as a starting point, and later as a reference point to measure your progress.

Comprehensive, passionate, and practical. Dozens of real-world examples make this book relevant. Specific applications of stewardship concepts make it hands-on and immediately useful. First-person stories from the author's considerable experience make it authoritative and reassuring. End-of-chapter discussion questions reprise key points and reinforce important ideas.

Nonprofit Stewardship is recommended for leaders of all types of not-for-profit organizations serving individuals, the local community, the state, the nation, or the world. Also recommended for donors, grantmakers, government agencies, and others who fund your work.

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The Anatomy of Corporate Law: A Comparative and Functional Approach

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This book is a concise analytical overview of the field of corporate law. The authors start from the premise that corporate (or company) law across jurisdictions addresses the same three basic agency problems: (1) the opportunism of managers vis-a-vis shareholders; (2) the opportunism of controlling shareholders vis-a-vis minority shareholders; and (3) the opportunism of shareholders as a class vis-a-vis other corporate constituencies, such as corporate creditors and employees.

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Transformacion Total de su Dinero

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Aqui tiene una metodologia seria y directa para armar un presupuesto fuerte que usted puede seguir y soportar. Las historias de exito hablan solas en este libro del maestro ...

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Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk

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"This book is a must for any Business Development Manager, Corporate Strategist, R&D Director, and anyone else who is accountable for growth in a corporation. It is an easy read that is practical and not fraught with useless academic theories." Ron Pierantozzi, Ph.D., CEO of PPT Research and Former Director, Business Development, Air Products & Chemicals, Inc. A Breakthrough Approach to Investing in Business Innovation Most companies analyze investments using tools that bias them against real innovation and lead them to avoid their best opportunities. This book introduces a breakthrough alternative: Opportunity Engineering. Drawing upon recent advances in financial analysis, but without requiring a lot of math, the authors show how to engineer the risk out of uncertain opportunities so you can pursue more high-payoff innovations. You'll learn how to escape from the "go/no-go vise" and implement more flexible decision-making that considers all the business alternatives, models, and opportunities associated with each project. You'll learn how to systematically structure high-potential projects to limit downside exposure and boost your potential upside.The authors show how to define the scope of investment opportunities, identify key drivers of potential profits, document assumptions, design out major risks, and tease out key challenges and vulnerabilities. Using these techniques, you can escape the mindset that limits you to low-impact innovations and begin pursuing serious growth opportunities--and make business uncertainty work for you, not against you. Why companies avoid their best opportunities for innovation Getting past risk-averse analysis that snuffs out experimentation and innovation Systematically engineering your opportunities Capturing the upside, slicing out the downside Beyond rigid "go/no-go" decisions How flexible, staged innovation creates more opportunities for delivering value Constructing an engineered growth portfolio of innovation investments Optimizing your mix of core-enhancing investments and high potential "long shots"

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Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets

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"Edison in the Boardroom offers the reader something that is hard to find-a clear perspective and roadmap that shows how patent assets fit on the corporate landscape. The authors develop a unique five-level hierarchy of asset management and take us on a seamless trip from start to finish. Along the way, there are candid revelations of viewpoints and techniques, punctuated by anecdotes, practical examples and testimonials gathered from knowledgeable professionals in industry. Here is a resource that business executives can consult time and again to navigate in the world of patents."--Stephen P. Fox, Associate General Counsel and Director, Intellectual Property, Hewlett-Packard Company

"Davis and Harrison masterfully synthesize first-hand accounts into practical advice for the intellectual asset manager. In an informative and easy style, they bridge the gap between best practices in an emerging field and the needs of managers for real-world solutions. Their solid advice has the capacity to change profoundly the way companies manage their intangibles for increased shareholder value. It's a must-read for everyone interested in increasing returns from intellectual assets." --Jim O'Shaughnessy, VP & Chief Intellectual Property Counsel, Rockwell

"Edison in the Boardroom reveals the winning strategies employed by some of today's biggest companies in maximizing the value of their intellectual property. Well written and extremely readable." --Jerry Rosenthal, Vice President, Intellectual Property & Licensing, IBM

"Edison in the Boardroom is an excellent source book for the beginner in extracting value from intellectual property. Additionally, it is a valuable resource for those who consider themselves as experienced in the field. I know that I learned several new best practices that I plan to apply to my business." --Henry Fradkin, Director, Technology Commercialization, Ford Global Technologies, Inc.

"The Value Hierarchy is clearly articulated in Edison and this provides a relevant guide for corporations to create value from their unique intangibles." --Sharon Oriel, Director, Global Intellectual Asset & Capital Tech Center, The Dow Chemical Company

"Lots of books spout theory and the philosophy of Intellectual Asset Management. What Davis and Harrison provide in Edison in the Boardroom is frankly much more valuable--a practical and 'real world vetted' guide to getting started and building a viable value extraction business!"--Jeff Weedman, Vice President of External Business Development and Corporate Licensing, Procter & Gamble

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